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Our goal is to provide you with in-depth knowledge regarding localization.

Learn how CMS localization can boost your online presence, expand your reach, and optimize for international success with our informative article.

CMSs: industry state and how to localize them best

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Localization Blog

Helmut Juskewycz

Markus Merzinger

Lingohub

With the development of the IT world, the number of web attacks constantly increases. Today, <a href="https://www.forbes.com/advisor/education/it-and-tech/cybersecurity-statistics/" target="_blank" rel="noffolow">94%</a> of organizations report security incidents, and the number of data breaches has increased by <a href="https://www.forbes.com/advisor/education/it-and-tech/cybersecurity-statistics/" target="_blank" rel="noffolow">72%</a> over the last 20 years. In essence, we are witnessing a constant "arms race" between security methods and cyber attack tools. 

As expected by the number of episodes, the top three targeted companies are large corporations. Still, it does not reduce the danger to other businesses. The most at risk of cybercriminals are:
- Microsoft (57%)
- Apple (10%)
- LinkedIn (7%)

Data security risks exist in any IT area, and the online translation industry isn't an exception. 
The software translation process sometimes implies translating sensitive content, especially in industries such as medical and legal. However, the leakage of even not very confidential information is a blow to the company's reputation and undermines confidence in all its processes. 

Companies should have a strategy and processes for controlling data security to prevent possible damage from cyber attacks. As the translation management software provider, we prepared this article to provide an overview of protecting information during translation and reducing data leaks.

## Types of cyberattacks
To comprehensively overview this topic, defining the types of cyberattacks is essential. They can be split into 2 groups:
- Insider threats
- Outsider threats

### Insider threats

These dangers involve employees or other individuals within an organization. It can be as misuse of the access to steal, leak, or destroy sensitive data as negligent. If malicious activities are less controlled (you should have an NDA) and you can't prevent this part 100%, the company can prevent carelessness or low internet literacy.

So, the insider threats include: 
- **Phishing** is one of the most common types of cybercrime. Almost half of all emails sent in 2022 (<a href="https://aag-it.com/the-latest-phishing-statistics/#:~:text=Headline%20Phishing%20Statistics,sent%20in%202022%20were%20spam." target="_blank" rel="noffolow">48%</a>) were spam, and Google blocks around 100 million phishing emails daily! Just imagine this figure. Phishing is targeted mainly at the human factor — clicking on links, downloading malware, or sharing sensitive data such as access. The employee can get an email from the fake admin requesting urgent action like confirming personal data, changing passwords, etc. As a result, scammers gain access to accounts.
- **Credential stuffing.** This attack type is based on using previously stolen logins and passwords. The thing is that many users often use the same passwords on different services, so stealing one of the passwords from the e-shop can "open" the corporate account as well. 
Social engineering is how attackers manipulate users into sharing confidential information or performing actions compromising security.

### Outsider threats 
The cybersecurity risks or attacks from individuals or groups outside a company. They include:
- **A brute force attack** - when the scammers systematically try (automatically) all possible combinations of passwords until the correct one is found.
- **Distributed denial of service (DDoS)**: This is a well-known practice when criminals overload a system with traffic to disrupt operations.
- **Exploiting vulnerabilities**: This is a much more complicated process that requires more effort. It consists of searching for unpatched software or security weaknesses.

Of course, this is not the complete list of attack types as it is much broader, but the examples above thoroughly describe the risks for the businesses. 

## How to ensure a secure translation? 
To protect your data during the translation process, it is worth implementing the following activities:
Prevent human errors and insider threats. The regular training for the team allows us to minimize this part of the risks. Ensure that your employees have transparent rules for data and access sharing and understand the basis of cyber protection.
1. Add the **additional verification steps** to your systems. It can be multi- or two-factor authentication, one-time password, security tokens, etc. This step will protect your data from brute force attacks or any other accesses stolen.
2. Conduct **regular security audits** of your software and continuously monitor all activities.
3. Create **role-based access control** (RBAC) to ensure that only authorized users (such as specific translators) can access documents.
4. Choose the **secure translation software** with high-level security and features like logs, RBAC, backups, etc. 

## How does Lingohub ensure secure translation?
As the translation management system, we at Lingohub are intensely targeted on system security and provide a list of valuable features that allow our customers to improve their processes both from the localization and security sides.

### Built-in approaches:
- **Cloud environment and world-class data centers**. Lingohub runs on Amazon Web Services (AWS) and benefits from Amazon's security.
- **24/7/365**, we control the [system status](/blog/workflow-improvements-translation-status-updates), and it is available to check for our users.
- **Encrypted backups and GDPR** compliance to keep all data safe.
- Lingohub implemented **strong encryption, ensuring secure data transport via HTTPS**, with encryption (applied during data transfer and at rest).

Additionally, we provide features that customers can use to improve their security policy.
- **Two-factor authentication** to prevent unauthorized access to the Lingohub application, even if the primary accesses are lost or stolen.
- **SAML SSO**. With this method, the user credentials are only transmitted between the authentication provider and the application, minimizing the risk of leaks.
- **Role-based accesses** allow customers to create custom roles and assign them to users. With Lingohub, you can even provide different accesses based on the project or language. This feature is helpful if you want to restrict access to the project with sensitive data to a part of your team.  
- **Smooth integrations** with apps and repositories to prevent file transfer via email or other platforms. One of the security risks is data moving; with Lingohub, you do not need to do this anymore. With synchronization between the repository/app and Lingohub, all the data is synchronized without additional risks. 
- **Logged everything** for profound control. Using Lingohub, customers can control every employee activity, from text edits to the Audit, Api, and Integration activities. 

## To sum up
The translation process is an additional step that can increase company threats, as data transfer and additional software are always new risks. 

As a translation management software provider, we at Lingohub understand all the security nuances for businesses and provide comprehensive solutions that can speed up and improve the localization process and the tools to build safe processes.

If you have unique needs or additional questions, let's discuss them live at the demo call - our team is always happy to help!

As the IT world evolves, the frequency of web attacks rise, making security during translation a crucial aspect of the localization process. Read on to learn how to keep your data safe.

 Secure translation. Is my data safe?

Thanks to modern technologies, the best thing we can experience is significantly simplifying the major part of domestic and work processes. If progress started and developed organically and smoothly in some industries like manufacturing, agriculture, etc., the IT industry and related fields made a huge jump in the last decade. 

This article focuses on translation and how its automation has changed multilingual content creation. Thus, we will start our journey in 2016, when neural machine translation was released for society, and AI patterns began to be used for local content adaptation.

If you want to learn more about the translation industry's history, we highly recommend reading our previous article, which overviews the latest modern period and the early 20th, when machine translation was created.

Read more →  [Translation Industry: history, impact, and trends.](/blog/translation-industry-history-impact-and-trends)


## Automated translation tools. Types and use cases

The translation tool market provides various solutions that are constantly improving; let's overview the most widely used automated translation services.
Machine Translation (MT)
The phrase "automated translation" is often first associated with machine translation. Nowadays, Google, DeepL, Amazon, etc., provide powerful yet simple and available tools that allow even work with different content, more simple travel, and getting information from various resources for education and entertainment. 

The accuracy for some language pairs has already reached [90% (English-Spanish with Google Translate)](/blog/find-good-machine-translation-engines), which minimizes human efforts. With the new trend of the last decade — neural networks that are constantly studying — we can predict that the other language pairs will also reach such a high level of automation in the near future.


## MTPE (Machine translation post-editing)

Based on the previous paragraph, the automated language translations industry faces an entirely new concept of MTPE, in which humans work only as editors for pre-translated content, saving time at the starting point. This process is more convenient for customers and translators as it saves time and requires less effort. The only challenge that can appear is an honest and effective effort calculation. However, the good news is that Lingohub has already found a solution to handle this.

Read more  → [How to count the efforts during MTPE](/blog/how-to-effectively-count-the-translators-efforts-during-mtpe)


## Translation memory (TM)

The other instrument which can be unfairly underrated is translation memory. Its main advantage is that translation memory can collect the content during translation to provide suggestions in the future. Based on their types, translation memories can be split into two types:

- File-based TM, which requires export of the translations into it and can provide suggestions limited by the data in these files.
- Virtual (smart) translation memory that studies during your work with content. This TM type is much more convenient as it allows users to avoid the constant uploading of new translations. 

**Take a look at the example below:** Lingohub provides the TM suggestions and the percentage of consistency with the text segment. You can get up to three suggestions and check the differences in your translations from the start. 



## Terminology management tools 

Termbases or glossaries are fundamental instruments for consistency in the project. The correct usage of a term throughout all the content in the project (software, website, help center, social media, etc.) is impossible without it, as even one person can't remember which exact variation of a word was used a month ago. What can we say about teamwork when different people work on the same documents?

As with all translation-related tools, the automation of the glossary is highly important. Without it, the translator can miss some terms that should be checked inside the documentation and have to spend additional time searching for corresponding translations. At Lingohub, for example, each term is highlighted, and the quality checks tool can inform users about deviations from the term's translation.


## How does automated translation software change the industry? 
Often the translation automation tools are combined in the CAT (computer-assisted translation software) or TMS (translation management solutions) because they do not provide enough benefits for the translation process alone.

As a result, the demand for combined automatic translation software constantly rises. For example, the TMS market was valued at <a href="https://www.gminsights.com/industry-analysis/translation-management-systems-tms-market" target="_blank" rel="noffolow">$2 billion in 2023</a> and is estimated to grow over 18% yearly from 2024 to 2032.

Such a market rise is conditioned by the positive changes in the processes because of the implementation of TMS. With their support companies:
- Quickly speed up the localization/translation;
- Scale the language number without significant effort;
- Manage the content regardless of its volume without challenges;
- Build a continuous localization process;
- And many more.

We know that the **actual cases say more than a hundred words**, that's why we suggest to check:
- How [TELUS Agriculture and Consumer Goods](/case-studies/telus-agriculture-and-consumer-goods) accelerated the localization process three times and automated localization.
- How [CompanyMood](/case-studies/companymood) reduced the localization cost by 15%.
- And how [Rocket.Chat](/case-studies/rocket-chat) supports over 65 languages and manages the translation volunteers' contributions seamlessly.

## Current challenges and potential issues of automated translation tools
Despite their high effectiveness, automatic translation software still requires deep human control as it can't fully handle content adaptation. 

The translation process is much more complex than finding the correct translation for the word correctly. Sometimes, it requires a creative approach ([UX copywriting](/blog/ux-writing-in-localization) or content [transcreation](/blog/the-importance-of-transcreation-in-localization)), which includes the following abilities and knowledge:
- Understanding of cultural nuances and audiences;
- Deep learning of the context;
- Handling rare languages;
- Knowledge of the ambiguous terms;
- Legal and privacy compliance;
- Etc.

Today, even the best-trained neural engines combined with additional automatic translation tools can't guarantee a quality result. The main reason is that no perfect model has been developed yet, and each existing language model was trained on tremendous human text examples that also can contain (definitely contain) some mistakes.

## Which automatic translation solution can provide Lingohub?
As a translation management system, Lingohub lets you automate nearly every aspect of your localization process. From text uploading into the system to the final delivery, Lingohub simplifies the localization journey.

### Automated content import
Whenever you have your localization files in GitHub, GitLab, Azure, Bitbucket, Figma, Contentful, Storyblok, etc., you don't have to worry about manual files going back and forth. Connect your apps and repositories and forget about the files updating.

With Lingohub, all changes in the text segments will be synchronized with the content source app. Moreover, you can set up a workflow that combines the steps for text processing, such as initial text status setup, automated quality checks running, etc. 


### Automated content translation
The most significant part of manual translation tasks is fully covered and takes just a few seconds. The following features were designed for maximum translation automation:
- **Translation memory** (TM) - that collects the approved translations and allows reuse of them.
- **Machine translation** (MT) with the three robust engines under the hood (Google Translate, Amazon Translate, and DeepL).
- **Glossary** that provides the correct translation for specified terms.
- The **pre-translate** feature that can automatically fill all the segments you need.
- Automated **quality checks** that warn about any deviation from predetermined rules.

### Automated translated content delivery
As we mentioned, smooth synchronization with the apps and repositories allows Lingohub users to push the changes to their systems smoothly.

For example, for the repositories, Lingohub provides Git branching support, which means you can keep your main code clean and quickly translate the separate parts of the software. Push changes, create pull requests, integrate localization in your development processes, and use REST API for customization - you are fully flexible with our platform. 


## To sum up
The translation automation industry has reached historic heights and now offers tools that would have sounded fantastic even 10 years ago. But still, human efforts are required in language translation, as machines can't understand all the linguistic and cultural nuances. That's why automation can perfectly work as the initial step and replace tedious, repetitive manual tasks like file uploading and general pre-translation. 

At Lingohub, we provide tools that simplify the routine and allow humans to focus only on the quality of translation. Try how it works with the 14-day trial right now, or book a [demo call](/demo) with our team, where we will guide you through all the abilities. 

Automating your process can lead to cost savings and improved efficiency when working with multilingual content. Learn more about translation automation in our article.


Automated translation: A game-changer for multilingual content

Today, translation and localization are highly profitable when users are just one click away from the businesses. The latest research, for example, claims that each <a href="https://coschedule.com/blog/localization" target="_blank" rel="noffolow">1$ </a>spent on localization brings a 25$ return, which is a great ROI. Such a success of localization implementation is conditioned by the high impact of the native language on the users and as a result their increasing loyalty.

To add more weight to the word above, let's overview the <a href="https://csa-research.com/Featured-Content/For-Global-Enterprises/Global-Growth/CRWB-Series/CRWB-B2C" target="_blank" rel="noffolow">CSA - Can't Read, Won't Buy</a> report, which proves the following:
- 65% of users prefer the content in their native language;
- 40% of users wouldn't buy on the website with the language other than their; 
 - 73% of customers need product reviews in their native language.


Based on all these facts above, the translation industry has become a necessary part of all the processes for companies going global. The statistic shows that the language market has ​​<a href="https://www.statista.com/statistics/257656/size-of-the-global-language-services-market/" target="_blank" rel="noffolow">doubled twice</a> in the last decade, which is closely connected to the increased internet spreading and popularity and ability to communicate with users worldwide easily. Companies started interested in providing multilingual regional versions to stay on the same wavelength as their customers. As a result, today the translation market reaches over ​​<a href="https://www.statista.com/statistics/257656/size-of-the-global-language-services-market/" target="_blank" rel="noffolow">$40 billion</a> with a tendency to grow.


## How much does translation cost today?

When starting software translation, one of the initial challenges is understanding the fair market pricing. The cost of translation service can vary from, for example, ​​<a href="https://www.upwork.com/hire/translators/" target="_blank" rel="noffolow">5$ to 50$ or even 150$</a> per hour, or you can meet the price per word/line, etc. All this can be confusing for customers, so we decided to talk about translation costs a bit more.

First of all, if you want to get the average cost of translation services, it is impossible because of a few factors:

1. **The language pair's rarity**. The more common language pairs like English-German will be cheaper than rare pairs, like Sweden-Chinese. The more translators are on the market for the pair the lower will be the price and vice versa.
2. **The industry of the text that should be translated**. Even native speakers can't correctly describe complex topics like banking, medicine, legal, accounting, etc. As these are sensitive areas, such texts should be translated by the translators who are professionals in the field, or by the experts inside the industry.
3. **Urgency**. Here all is transparent as much as can be - the faster you need a result the more expensive the work will be, as it requires extra effort from the translator's side.


The location of the translators also impacts their salaries, and to show the difference, let's take a look at the average translation services cost in different countries worldwide 
- ​​<a href="https://www.indeed.com/career/translator/salaries" target="_blank" rel="noffolow">25$</a>/hour in the USA 
- <a href="https://www.payscale.com/research/DE/Job=Translator/Salary" target="_blank" rel="noffolow">19$</a>/hour Germany  
- <a href="https://www.payscale.com/research/FR/Job=Translator/Salary" target="_blank" rel="noffolow">16.5$</a>/hour in France 
- <a href="https://www.payscale.com/research/CH/Job=Translator/Salary" target="_blank" rel="noffolow">40$</a>/hour in Switzerland 


## Сost of website translation. How much should I pay?

Besides all this data, there is an important question, how much tentatively does translation cost for the website or software? Let's try to count together the simple example of a small website with only three pages - homepage, contact, and about us. And to simplify this counting, let's choose the English-French pair. 

The tentative number of all words on these pages will be around 1500, including all the UI elements like the menu, footer, and CTA.

To provide the most accurate pricing, we compared the prices from different agencies with those from Lingohub. In terms of noncompeting, we will provide only the tentative pricing we got without agency names
- 199$ in agency A  
- 215$ in agency B 
- 210$ with [Lingohub translating services](/features/professional-translation) (70*3=$210)


Thus, if you need to translate x10 pages with respectively 15K words, the average price will be $2000 for a general topic like a software translation. As we mentioned above, the price can vary based on multiple factors. 

But here is a pitfall that usually isn't considered when estimating the website translation - you need many more resources than just a translator. Besides the linguist, you need at least a manager who can provide the correct guides for the translator, like a list of terms and a style guide, and who will manage and control the entire process. Also, companies often require a designer, especially when dealing with languages that use different scripts, such as Latin or Cyrillic, to fix UI issues, as various languages often require different box sizes, etc.
Besides the professional team, you should count the tools you need to manage the translation. 

Of course, when we talk about small websites/landings with up to 2-3K words, you can store all content somewhere, but when discussing mid-size and bigger resources it is impossible to handle everything without the translation management system. At this stage, you must find a solution that will save your team's time and, consequently, money spent on translation.


## How can Lingohub help reduce translation costs?

**Case 1. The term consistency.**

Whether there is only one person working on your content or a team, having a consistent terminology base can help minimize issues and provide necessary context. For instance, if a specific feature is spelled in a particular way, it should be used consistently throughout all the texts on your website, software, etc.

You can provide a [term base](/features/term-base) as a separate document, but you or your manager have to ensure after translation that all important terms were translated correctly. Also, when translating, your team has to switch between translation and documentation to find the needed term. Such a process is just about the extra time spent on the task that can be handled automatically.

As a solution, the Lingohub application has a term base that highlights all terms inside the Editor and provides the correct suggestion right during the translator's work. 

Additionally, the [quality checks ](/features/quality-checks)feature is a warning if the term was used not in the exact match as the glossary suggests, which allows managers to see all the issues with terms translation initially, without a deep dive into the texts. Such an approach highly saves the time of translating and editorial teams and, as a result, the translation costs.
___________________

**Extra case** - imagine after some time, your team decided to change the feature name or even the company name spelling, for example, "Company Name" instead of "CompanyName." Changing all the text on your resource is a long and energy-consuming process, while with Lingohub you can automatically import all your content, and add a new rule to the term base, thus all segments with the wrong term will be highlighted.

Thus your team will see where the misspelled words are placed and quickly change them. After all fixing is done the content can be exported back in one click to your app/repository and delivered.
___________________

**Case 2. Translation speed**

A lot of translators are charged per hour which means that any reduction of this time can significantly save the translation budget.

At Lingohub you have two main options that aim to speed up the entire translating process.
Pre-translation feature, which can use the previous translation data, AI engine results, or any existing language to fill the text segments.
The AI [machine translation](/features/machine-translation), which results are available during the translation process within the Editor, along with a custom searching ability, all without leaving the application.
By reusing the existing translation or support of the modern robust engines you can accelerate the entire process two times like our customers already do.

**Read more:**
→ [How Chipolo accelerated the localization process with Lingohub?](/case-studies/chipolo)
____________________________________

**Case 3. Challenges with the external experts**

During the long-term translating process, when the team supports various multilingual versions, the situation when the business has to hire freelancers or an agency to support the process occurs often. 

If the new team members or agency are not involved in your translation management process and system, you may encounter issues when the file structure is broken (e.g., some tags are missed).

To solve this challenge, Lingohub supports the XLIFF format for efficient maintenance of file structure and to avoid potential issues when working with external translators. Using XLIFF, you can easily move localization files back and forth without risking any disruption to your code's structure.

→ [More about our integrations and files supported](/integrations/)


## To sum up
The modern translation industry can't be imagined without modern tools designed to automate and simplify processes. No matter if you are working with external translators, freelancers or an in-house team, the translation and localization management software directly impacts the cost of website translation by reducing the manual tasks and efforts.

Lingohub was designed with the understanding of challenges that exist in the translator's way, so the tools we provide are thought out to the smallest detail to ensure that everything is going the right way. 

If you want to get more information, [book a demo](/demo) with our team, and we will guide you through all the features. If you'd rather try it on your own, take advantage of the free [14-day trial period](https://app.lingohub.com/sign-up) (no credit card required). We hope to see you on board soon as we work towards global outreach together.





Understanding the translation cost is important when planning the localization budget. In our article, you will find out the world's rates and tips for reducing.

Translation cost: World's rates and tips for reducing

The development cycle for startups looking for significant success often includes a global expansion process. From the start of this article, we want to highlight the difference between the "expanding globally" and "international sales" processes, as this is important for a clear understanding of the topic.

So, "global expansion" is a process that includes not only sales but also communication with local audiences and localization of all processes to correspond to local expectations. At the same time, "international sales" is only a part of the global strategy and is responsible only for a small sector of deals. 

To expand globally, startups need to implement a series of actions, including planning, globalization, and localization, which we will overview in detail below. But first, let's review the key benefits of this process and why startup global expansion is profitable. So the main advantages are the following:
Increasing the profit because of the vast market share;
Diversification of revenue and protection from global risks and force majeure by opening additional markets in different corners of the world;
Rising the trust of the customers by increased brand recognition in the world;

These advantages are also significant in the context of "staying afloat," as the failure rate for startups is around <a href="https://explodingtopics.com/blog/startup-failure-stats#" target="_blank" rel="noffolow">90%</a>. Sometimes, entering a market other than the local market can bring new perspectives.

## Key steps to expand internationally 
Startups that decide to go global are experiencing an exciting but challenging journey. We defined the general steps to provide a better overview. 


### **Step 1.** Development of the globalization and localization strategy.
 
This step is primary because it defines the entire direction for global expansion and contains:
1. **Market research**: Evaluate and define the general direction (target regions and countries), potential audience, and possible revenue for each. Choose the current and future priority — this will save you time when you decide to scale globalization efforts.
2. **Competitors research**: Understand the market leaders and companies that already exist in your segment, as well as their strengths, weaknesses, and strategies for adapting to the local market. Also, learn how they talk to customers, what they say, how they sell, etc.
3. **Build a business model** for the region you decided to start in. This step includes adapting the product/service, creating a pricing strategy, forming distribution/logistics (if needed), researching local regulatory and legal considerations, risks, and budgeting planning.
4. **Create a localization strategy**. You will likely need the support of local experts to think through all the nuances and understand the regional peculiarities from the start.

Read more →   [How to build an effective localization strategy](/blog/how-to-build-an-effective-localization-strategy)?


### **Step 2**. Globalization and localization strategies implementation

A perfect plan is just the beginning – success comes from flawlessly executing it. In many ways, the final result of global expansion is closely intertwined with the team's expertise and professionalism. So, to make your plans come true, you have to build strong teams and provide optimized and result-oriented processes for them. The composition may vary, but mainly, startups need the following:
1. A **content translation team** whose tasks will include translation, localization, and transcreation, depending on the content type. We highly recommend reading our article about [transcreation](/blog/the-importance-of-transcreation-in-localization) for a deep understanding of the difference between all these terms and the cases when they are best to implement. That means your project can require UX copywriters, industry experts, and translators.
2. **[Localization engineers](/blog/the-role-of-localization-engineer-in-the-globalization-process)** to control and improve the process and cover challenges from the technical side.
3. **[Localization managers](/blog/role-of-the-localization-managers-in-business)** who oversee all activities from start to finish and manage localization aspects (for example, legal, which is essential for specific industries.) 


---

→ **Read more** about the legal aspect of localization for industries:

- [Medical software localization](/blog/medical-software-localization)
- [Blockchain localization](/blog/blockchain-localization-bridging-the-gap-between-technology-and-world)

---

### **Step 3**. Choose the best tools for localization

Once you have planned a strategy and built a team to go global, it is a perfect time to choose a solution that will help make your plans come true fast and easy. At this stage, you have a few options:
1. **CAT tools** for expanding startups globally — this is a group of instruments, such as machine translation, glossary, and translation memory, that help translators and linguists do their work by additional automation.

- The **main benefit** of these solutions is that the translation speed and quality will rise. 
- The **main disadvantage** of CAT is that this solution is targeted at individuals rather than teams. So, CATs can't assist with progress monitoring or effort synchronization.

Read more →   [Top CAT tools for translators in 2024](/blog/top-cat-computer-assisted-translation-tools-in-2024-for-translation)

2. **Translation management system (TMS)**: This software combines CAT tools with management capabilities, such as reports, dashboards, invoices, etc. The main advantage of translation management systems is their comprehensive structure, which means that businesses can cover the majority of localization tasks in one place.

Read more →   [How to choose the best TMS for your business?](/blog/get-rid-of-your-excel-files-with-translation-management-system-tms)


### **Step 4**. Final implementation, Tips from Pro
As an additional step, we want to highlight the things you should take care of from the start to simplify the localization in the future.

**Tip 1**. Integrate localization into your CI/CD pipeline. In other words - build a [continuous localization](/blog/role-continuous-translation-agile-software-development-workflows) process, significantly speeding up your time-to-market. Once a perfectly built process can cover your localization needs for a long time.

**Tip 2**. Optimize for [multilingual SEO](/blog/seo-for-multilingual-websites) from scratch. The search optimization plan will help build the resource structure, define the priorities, and translate the content more specifically to the audience.

**Tip 3**. Remember to adapt the customer support and localize [UGC content](/blog/localization-in-ugc-user-generated-content) (if it exists.) The latest research shows that <a href="https://csa-research.com/Featured-Content/For-Global-Enterprises/Global-Growth/CRWB-Series/CRWB-B2C" target="_blank" rel="noffolow">73%</a> of customers want product reviews in their language, and <a href="https://csa-research.com/Featured-Content/For-Global-Enterprises/Global-Growth/CRWB-Series/CRWB-B2C" target="_blank" rel="noffolow">40%</a> will not buy if the content is in a language other than their native language.


### **Step 5**. Monitor, analyze, and adapt
Even the greatest plans and realizations can be improved. We highlighted a few aspects you must consider from the start. 
1. **Track performance**. This step includes sales and revenue metrics, customer behavior, ROI, etc., and compliance with the primary business plan.
2. **Track localization success**. Monitor how the localized content resonates with the local audience. Your instruments here are surveys, pools, and A/B tests to check customer satisfaction and detect pain points.
3. **Adapt to the feedback**. Based on customer behavior and feedback, adjust your offers. This process could include adding or modifying features, adapting tone of voice, providing additional educational content, etc.


## Top 3 challenges and solutions for startups to expand globally

In general, the process of expanding startups to other markets looks complex but clear, but there are challenges that startups can face when deciding or have already started going global:

### Challenge 1. Manage all translated content throughout the project

At the start of the localization, startups can often use general solutions like cloud drives to collect content, glossaries, and style guides, email to exchange information, spreadsheets to track progress, etc. It can work for the first stages, but as soon as the business needs to translate more content, the time spent on managing the entire process grows exponentially, as does the chance of human mistakes.

**Solution**: translation management systems cover most of the localization management routine. With [Lingohub TMS](/), you can have unlimited projects for different content types, such as websites, social media, help centers, and mobile applications conveniently located in folders. 

Also, users can overview the progress per project, language, and branch to plan the resources and have a transparent overview. All data is stored in the cloud environment and can be imported in the original format or CSV/XLIFF, allowing smooth work with internal and external translators. 



### Challenge 2. Scale the localization process
  
Closely related to the first point, the scaling challenge comes when businesses add a new language version(s) or work with other file types, frameworks, etc. Thus, if your team spends **X time** on translation and organizing the localization process, when adding a new language, you need **X2 resources **to handle it at the same level. What if we say that you need much less with the well-built process?

**Solution**:
With Lingohub, your processes are flexible and easily automated, which allows startups to expand internationally with less human effort. For example, you can:
- Build a workflow that includes text processing steps, such as automatically setting up the status and removing spaces;  
- Exclude the human efforts like double spacing, wrong terms translation, and missing tags with automated quality checks;
- Smooth exchange of localization files between your [repository/application](/integrations/) and Lingohub with built-in synchronization tools;
- Create custom flows with a REST API and many more.


### Challenge 3. Finding linguistic experts in time

Even if you have a ready team, a situation can arise when the deadline is approaching, but someone from your linguists is sick or on vacation. Finding the right person and sharing all the context information about the project will take time, and the translator can become a bottleneck.

**Solution**:
With Lingohub, you can order translations for more than 40 languages without leaving an application. The best thing is that all the context data, like a glossary and style guide, will be available for our translators, meaning you will get the top-level result without stress.



## To sum up

Companies expanding internationally are on the way to worldwide success. To achieve this with the maximum benefit, you need a professional team and tools that can support localization.  

Lingohub was developed with customers in mind, so we provide a vast pool of features focused on automation and improving the customer's processes. Try yourself how this can work with our 14-day trial, or [book a demo](/demo) with our team to discuss your case.


Expanding startups to the worldwide market is vital to their success strategy. This article overviews the startup localization process, including its main steps and challenges.

Expand your startup internationally: Key benefits and strategies

We continue our series of articles about the localization of different languages, and today, we will delve into something new: Russian, one of the representatives of the Cyrillic script.

Russian is often a targeted language for localization, with more than 258 million speakers worldwide. Additionally, many Russian-speaking audiences outside Russia live in Belarus, Kazakhstan, Israel, and other regions, making this language universal for several areas. 

Despite Russian localization's attractiveness, it can be challenging because of the peculiarities of the alphabet, grammar, and scripts. To help you better understand this language's nuances, we overview the main challenges of its localization and how to solve them.

## 1. Fonts challenge

The first challenge you can face when translating from Latin to Cyrillic script is choosing an appropriate font. The typical situation is when the current font isn't good enough for Cyrillic or doesn't correctly support unique characters like "**ё**" or "**ъ**." Look at the image below, where the fonts are compared with different scripts. 

As a result, one of the main tasks before Russian localization is choosing the best font to fit the original version's design conception (serif or sans serif, decorative, etc.)

---

Because of this, as a best practice, the Lingohub team always highlights the importance of a design-first approach to localization. Such a strategy allows the team to evaluate the general view of the localized content from the start and add needed changes at the initial stage. 

To simplify implementing this method, we designed the Figma plugin, which allows fast content exchange between the layouts in Figma and Lingohub. You can pre-translate your text in a few clicks and push it back to the Figma layout to evaluate the changes and implement the required edits.

## 2. Context challenge
The correct translation from English to Russian is impossible without additional context, especially when discussing small text segments (one-word segments). The reason is the big difference in grammar between English and Russian. Take a look at the main distinctions below:
### Nouns genders
Each noun in Russian has a masculine, feminine, or neuter gender. These genders affect the adverbs, verbs, adjectives, and numerals. For example, the button text "Next" can be universal for the English UI and used in the blog, app, etc., with no changes. However, translating it to Russian often requires understanding the button position.

When we talk about a "next page," the word "page" in Russian has a feminine gender, so the correct form for the word "next" will be "Следующая''(Sleduyuschaya), and when we talk about a "next product" (product has a masculine gender), the correct form will be "Следующий" (Sleduyuschiy). Also, based on the context, this word can be translated as "Дальше''(Dalshe) or even "Далее" (Dalee).

To provide you with another example, let's take a look at the phrase "I have done," which is impossible to translate without context as it can be both "Я сделал" (masculine) and "Я сделала" (feminine). 

### Nouns declension
Besides gender, Russian nouns have six cases, but unlike German, they affect the word itself, not the article (the Russian language doesn't have articles at all). Take a look at how the word "application" - "приложение" changes based on the cases. Below is an example of a singular. 

- **Nominative** - приложение (prilozhen**ie**)
- **Genitive** - приложения (prilozhen*iya*)
- **Dative** - приложению (prilozhen**iyu**)
- **Accusative** - приложение (prilozhen**ie**)
- **Instrumental** - приложением (prilozhen**iem**)
- **Prepositional** - приложении (prilozhen**ii**)

---
Therefore, to handle the potential issues with the incorrect forms of the words during translation, at Lingohub, we provide a list of additional context tools that can simplify the process and improve the accuracy and quality:
- **Context images** - screenshots that can be uploaded automatically or manually and that show where the exact text segment is placed on the page. 
- **Segment description** - where the team can add information about a specific segment.
- **Segment keys** that can indicate where the text exists in the design.
---

## 3. The tone of voice challenge

To better overview this part, we should take a step back and explain the conceptual difference between the two groups of languages - **analytic (English)** and **synthetic (Russian.)**
The first group (analytical languages) requires additional words to convey the exact meaning, while in synthetic languages, the meanings are expressed by word forms. 
When we want to say "Sit down" based on formality in Russian, we can ignore adding "Please" and only change the entire word:
- **informal** "садись"(sadis)
- **formal** "присаживайтесь"(prisazhivaytes) - this form will be polite and formal. 
"Please" can be added optionally, but this is not required. 

Now, let's review the tone of voice challenge in detail.

### Formal and informal tone 

In Russian, there are two forms of appeal: formal "Вы"(Vyi) and informal "ты"(tyi).
In general, there is the following rule: 
- "Вы" is written with a capital letter when politely addressing one person and with lowercase when addressing several persons. However, this works mainly in very formal situations, such as when writing applications, claims, etc. 
- In less informal situations, for example, messages inside the app, emails, etc., can use lowercase "вы." Also, communication with "вы" is used when talking to older people or people you don't have a close relationship with. 

The appeal "ты" is very informal and can be used with friends or people you know well. In business cases, such an appeal is often used in organizations like cosmetics companies or some games, etc., when a brand wants to build a friendly relationship with the customer. One of the cases is the advertisement of the Snickers chocolate: "Ты не ты когда голоден." (you're not you when you're hungry)


Correct usage of formality is essential because both pronouns and verbs change by the formal and informal tone. If we translate the phrase "After submitting the action, you will be redirected to the page." we will have the following options:
formal: "После подтверждения действия вы будете перенаправлены на страницу"
informal: "После подтверждения действия ты будешь перенаправлен на страницу."


### Anglicisms usage 

Anglicisms are part of Russian, especially in the IT industry, and translators can face the challenge of using anglicisms or searching for corresponding translations without a detailed guide. Examples of words that are widely used without translation are "OK, push, pull." Also, a widely spread situation is when the words are transliterated like:
- "забукать" - "to book..." something, 
- "инфлюенсер" - "influencer,"
- "ивент" - "event"

---
Choosing the correct tone of voice will mainly affect the entire translation, so it is essential to discuss the tone of voice the team will use before localization and prepare the [style guide](/features/style-guide) that describes all nuances based on the audience's peculiarities. 

---

<br></br>
## 4. The words' order challenge

Russian is a highly flexible language, allowing different word orders. However, the word order can also vary to emphasize specific elements or thoughts. The sentence "The translation industry grew by 15% last year" can be translated like:
- (1) В прошлом году индустрия переводов выросла на 15%.
- (2) На 15% выросла в прошлом году индустрия переводов.
- (3) Индустрия переводов выросла на 15% в прошлом году.

All these sentences are built correctly and can be used based on the context of the previous sentences and the rhythm of the text. 

Sometimes, the sentence should be changed entirely to convey the correct meaning. That's why the translation team requires professionals who can deeply understand all the nuances of the regional culture and content meaning.

**Example**: "Я знаю это. (I know that)." (neutral) vs. "Это знаю я." (that know I)." (emphasis on speaker.)

Also, there is no need to change the word order in interrogative sentences - a question mark at the end is enough.

**Example**: 
- Questioning intonation - "Ты пойдешь со мной?" - "Will you come with me?"
- Affirmative descending intonation - "Ты пойдешь со мной" - "You will come with me."

## To sum up
To sum up, Russian, with its unique linguistic characteristics, may not be the easiest language for localization, but it offers access to vast and lucrative markets.

To support localization, Lingohub is building a comprehensive platform designed to simplify and streamline all your localization needs. With our advanced tools and dedicated support, we ensure your content resonates effectively with Russian-speaking audiences. Book a call with us, and let's grow together.

Localization to Cyrillic scripts is challenging as it requires understanding all nuances of the fonts, design, and word usage from scratch. Click and read more about Cyrillic localization in the Russian language example.


Russian localization: challenges and tips

## What is UX writing? 
UX writing (User Experience writing) is a process of creating user-oriented content whose primary goal is improving the interaction between user and software. This activity is often related to software elements such as navigation, buttons, error messages, tips, banners, and other parts responsible for user experience. Unlike copywriting (creating landing pages or blog articles), UX writing aims to provide an excellent user experience, not attract or push sales.
During this process, the experts focus on clarity, conciseness, and functionality, which are closely related to the product's context of use and influence customers' engagement. For example, research shows that <a href="https://www.linearity.io/blog/ux-statistics/" target="_blank" rel="noffolow">89%</a> of users will go with a competitor in case of a poor user experience, and <a href="https://www.linearity.io/blog/ux-statistics/" target="_blank" rel="noffolow">74%</a> of businesses call user experience a crucial part of boosting sales. 

## Examples of UX writing
One of the main goals of UX writing is **designing user flows and creating clear and consistent guidance** at every step of the product journey. Let's look at a few scenarios of flows used in most web and mobile applications.
Initial user engagement. Here, the main goal is to help a new user start interacting with the product. Mostly, UX writers prepare some welcome texts and first instructions on creating a profile/sign-up or what can be done with the software. 
- **Onboarding**. UX writers create clear, easy-to-understand step-by-step instructions that help users get comfortable with the interface. Onboarding content creation is also essential when new features are released, or changes are made to existing ones.
- **Contextual clues**. In this scenario, pop-up windows or text on hover can provide helpful information about parts of the application or web resource.
- **Navigation**. The clear and familiar names in the navigation help users find the needed functionality and don't frustrate them with multiple clicks to find the parts of the application or website they need.
- **Error messages**. Clear error messages inform the user what went wrong and how it can be fixed. Confused messages or their absence can lead users to avoid dealing with the issues and leave the web resource.
- **Confirmation and completion messages**. Notifications about the successful completion of actions support the user and create confidence that everything was done correctly. For example, when the user is notified that the order has been completed. In turn, closing messages of gratitude help end the user journey on a positive note.

## Why should you care about UX text localization?
As described in the previous paragraph, UX content is essential to user satisfaction with the product and closely related to the quality of their experience. That's why the localization of the UX text should be considered much more responsible.

Also, it is essential to remember that localization includes not only translation but adaptation to the audience's tone of voice and the region's cultural nuances. Thus, it is common for businesses based in different regions to communicate with users using varying levels of literalness and formality, and your copywriting team should have a precise guideline for each market.

To highlight the importance of correctly communicating UX content, we defined five points that can be increased if all done correctly.
- **Usability**. When users have a guide who shows everything inside the product, it will help them quickly find the needed functionality and use all its benefits from the start. Otherwise, important parts can be missed without proper support, leading to decreased satisfaction and future usage — almost half of users (<a href="https://colorwhistle.com/website-design-statistics/" target="_blank" rel="noffolow">42%</a>) leave websites if they encounter UX problems.  
- **Trust and loyalty**. The intuitive and seamless interface fosters a strong connection with the audience. Users have access to a broad market, allowing them to find the perfect fit. As a result, 86% of consumers are likely to disengage from the brand after encountering two unsuccessful customer experiences.
- **User engagement**. According to statistics, most users, on average, use apps for <a href="https://www.founderjar.com/ux-statistics/" target="_blank" rel="noffolow">3-7 days</a> before deciding. So, you have limited time to compete with the other market players, and great UX can help you keep a top position. 
- **Market coverage**. Localizing UX writing allows companies to enter new markets and attract users from different countries, which opens up new business opportunities and contributes to the growth of the number of users. 
- **Profit**. A great UX can increase a website's conversion rates <a href="https://uxcam.com/blog/ux-statistics/" target="_blank" rel="noffolow">three times</a>.

## How can Lingohub help UX writers during localization?
Lingohub, a comprehensive localization tool, provides a list of abilities to support UX writers during content localization. Let's review them in detail.

**Labels and segments grouping**
Labels is a tool that allows you to create unlimited "color tags" for your text segments to mark needed information and quickly filter them by request. You can simply manage labels inside the application and highlight UX-related content.

**Quality checks**
Lingohub offers a robust [quality assurance tool](/features/quality-checks) to ensure your texts fit predetermined criteria. This tool includes length, spaces, HTML tags, placeholders, line breaks, etc. This feature, for instance, can set character or word limits for translations to ensure that the localized text fits within the design constraints of the application, which is essential for buttons and navigation lines. With quality checks, you can prevent issues such as text overflow or misalignment, which are crucial for maintaining a seamless user experience.

**Term base**
Lingohub allows for the creation and maintenance of a [term base](/features/term-base), a set of approved terminology, and phrase translations. This tool helps maintain consistency for specific words to ensure all project users see the same terminology. Also, term bases significantly speed up the localization process because UX writers get clear suggestions and do not need to check the correct translation of the words manually.

**Professional translation**
If you need experts who can support UX localization, Lingohub is the best place to find them. Our [professional translators](/features/professional-translation) bring expertise to handle complex localization tasks, ensuring high-quality results. You can easily order translation or proofreading for your content, and rest assured, everything is at the top level.

If you want more information about Lingohub's features and abilities, we will gladly guide you through our application during a short [demo call.](/demo) Arrange a suitable time, and let's grow together!

UX writing is often an underestimated aspect of localization that significantly impacts the end result. Check out our article to enhance trust and loyalty, user engagement, and more with the content.
