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Our goal is to provide you with in-depth knowledge regarding localization.

Learn how CMS localization can boost your online presence, expand your reach, and optimize for international success with our informative article.

CMSs: industry state and how to localize them best

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Localization Blog

Although blockchain technology was first formulated and present at the end of the 20th century, it became popular and widely discussed only in 2014, peaking in popularity in 2017-2018. The public's highest interest in this technology was the rise of ICOs (Initial coin offerings) when Bitcoin and other coins experienced significant growth and welfare. Look at the image below to see the correlation between interest in the blockchain and Bitcoin on the web. 


The popularity of blockchain and its expansive implementation in different industries (2.8% of the world's population already uses blockchain) is explained by transparency, high security (the data is protected by cryptography, making it virtually unforgeable), high availability and reliability (because data is stored on multiple nodes worldwide), and high efficiency with reduced transaction costs. 

To provide a precise example of this technology, imagine you and your friends have a common checkbook with all the entries. Each of you has an identical copy of this checkbook, and whenever someone writes a new transaction, everyone updates their copy. But if anyone tries to change a previous entry, everyone will notice because their copies will show the original information.

Blockchain is a perfect choice for the globalized world as it provides:
- Faster and cheaper international transactions (fewer intermediaries, faster processing of data;)
- Optimized supply chains (All participants can control the supply chain, and data can't be altered or tampered with;) 
- Reduced bureaucracy (Automated flow and the use of smart contracts;)

Because of all the information above, blockchain localization is a necessary part of blockchain businesses working globally, and in this article, we will describe its importance and nuances. 


## Understanding blockchain localization

Blockchain localization involves adapting blockchain technology and related applications to support different countries' specific languages, cultural nuances, and legal environments. This process requires high accuracy since blockchain is often implemented in sectors with sensitive data and where the cost of errors can be high. The most popular industries it used are:

- **Financial**: Cryptocurrencies, international transactions, DeFi (decentralized finance.) The giants of the financial industry like <a href="https://www.americanbanker.com/payments/news/how-jpmorgan-is-using-blockchain-to-make-b2b-payments-programmable" target="_blank" rel="noffolow">JPMorgan</a>, <a href="https://coingeek.com/bank-of-america-invests-in-blockchain-ai-in-digital-push/" target="_blank" rel="noffolow">Bank of America</a>, <a href="https://www.business.hsbc.ae/en-gb/campaigns/blockchain" target="_blank" rel="noffolow"> HSBC</a>, and many more are using and investing in blockchain to speed up and protect transactions;
- **Logistics and supply chain management**: Deutsche Post <a href="https://dhl-freight-connections.com/en/solutions/blockchain-in-logistics-security-and-transparency-for-the-supply-chain/" target="_blank" rel="noffolow">DHL Group allocated €100M</a> for blockchain implementation.
- **Healthcare**: The giant pharmaceutical company <a href="https://techlife.novonordisk.com/cases/epid" target="_blank" rel="noffolow">Novo Nordisk </a>applied blockchain to enhance the quality of clinical trials (to ensure that the data has not been altered or tampered with in any way).
- **Public and governmental services**: Countries like Estonia, the United Arab Emirates (UAE), Georgia, Sweden, Australis, and Singapore use <a href="https" target="_blank" rel="noffolow">blockchain on the national level</a> for cases like secure health records, government transactions, land registration, etc. 
- **Energy**: <a href="https://www.shell.com/what-we-do/digitalisation/blockchain/accelerating-the-energy-transition-with-web3-technologies.html" target="_blank" rel="noffolow"> Shell </a> is using the blockchain to accelerate the energy transition. 
- **Education sector**: The <a href="https://www.intechopen.com/chapters/1145787" target="_blank" rel="noffolow">University of Nicosia</a> certified the degrees through blockchain.
- **Arts & Entertainment**: The most famous example of blockchain technology in this sector is NFT, when artists can create digital art and present it, confirm copyright, sell it, etc., as NFTs.

The localization of blockchain-based companies, features, and applications makes them accessible worldwide, allowing users to fully exploit the technology's advantages. However, blockchain localization has its own pitfalls and requirements that should be considered.


## Key components of blockchain localization

In this article, we don't focus on the general localization points like content translation, cultural adaptation, UI, and UX, which are also essential parts; instead, we describe blockchain parts exclusively. But we highly recommend reading our industry-related materials to get a comprehensive overview of the process for different industries:

---

Read more:<br>
- [Fintech localization](/blog/how-localization-can-boost-fintech);
- [E-learning localization](/blog/how-to-localize-an-e-learning-product-challenges-and-best-practices);
- [E-commerce localization](/blog/e-commerce-localization-big-guide-to-driving-growth);

---


### Smart сontracts localization. 

These are coded and stored in the blockchain self-executing contracts. They are automatically executed after conditions are met, allowing the entire deal to be transparent and widely used in the financial, supply chains, real estate, and similar industries. The correct translation of smart contracts (including conditions and agreements for them) guarantees that all sides will be satisfied with the cooperation and that no language barriers will arise. 

### Cryptocurrency payment method localization.

Different regions' laws directly affect how your customers can trade or buy cryptocurrencies without the mining process. Platforms like PayPal, Stripe, and Payoneer are widely used in different regions. However, make sure that users from other countries that use alternatives to these popular platforms also have a chance to join. 
When discussing cryptocurrency payment localization, it is important to remember local regulations, such as KYC (Know Your Customer) and AML (Anti-Money Laundering) requirements. Ensure that your platform follows the security rules for different regions.

### Wallets localization

Wallets are an inalienable part of the cryptocurrency industry. Their localization includes:
- Adapting security measures (2Fa, biometrics, etc);
- Regulatory data translation (terms, privacy policy, and compliance documentation);
- Documentation translation (guides, changelogs, FAQ, support, etc.);
- UI/UX localization (especially important for the languages with different directions like right-to-left or vertical scripts);

### Local currency support

Ensure that the blockchain applications allow users to conduct transactions and convert various local fiat currencies within the platform.

__________________________________________________
To illustrate blockchain localization, we invite you to look at one of the examples - <a href="https://www.binance.com/en/support/announcement" target="_blank" rel="noffolow"> Binance </a>. This multilingual platform supports more than 20 languages, including English, Chinese, Japanese, Korean, Ukrainian, Spanish, French, Italian, etc., and around 50 different currencies. 
Their design is adapted to different languages and their directions, and the multilanguage support team can help with the questions from different word corners.



## How can Lingohub support blockchain localization?

As mentioned above, blockchain applications and services are complex solutions that are often used in industries with sensitive data. They also have broad functionality and documentation that should be adapted per region. That's why the solution for their localization should have a high level of protection, robust tools, and flexible integrations. With Lingohub, you will get the following:
- **A centralized hub for localization**. No matter how different your file formats are and how many team members are involved in the process, we can handle them all. Lingohub provides unlimited seats and projects and supports over [40 file formats](/integrations/) to solve any localization challenge. 
- **Design-first approach support**. We know that sometimes, design layouts require polishing when text is translated. That's why we provide an ability to "try on" the pre-translated to see which changes should be implemented from scratch. Read our article about the [Figma plugin](/blog/localization-of-your-figma-design) for detailed information. 
- **Automated workflows and flexibility**. We provide automated workflows to automate repetitive tasks and allow the creation of a localization process that will be fully synchronized with the CI/CD pipelines.
- **Robust CAT tools**. Our [features](/features/), such as translation memory, AI pre-translation, style guide, quality checks, glossary, and many more, accelerate the localization process without reducing quality. 
- **Transparency through all the processes**. We offer a comprehensive overview of the localization progress and budgets. Gain insights into translation efforts, including word counts, translator performance, and applied efforts, to optimize workflows and improve efficiency. 

This was only a minor part of how Lingohub can simplify your blockchain localization. If you want more information, arrange a short [demo call](/demo) with our team, and we will gladly consult you. 


Blockchain is a cutting-edge technology that simplifies transactions globally. Read more about blockchain localization in our blog.

Blockchain Localization: Bridging the gap between technology and world

Blockchain Localization: Bridging the Gap Between Technology and World

Nonprofits bring initiatives and challenges to the world, target solutions to various global questions, and support those who need help. They unite people around missions and values to make this world a better place. Thus, nonprofits talk to everyone ready to hear, and localization is an effective way for them to find like-minded people. 

However, internet users today get a significant amount of information (scientists claim that the average user processes <a href="https://kids.frontiersin.org/articles/10.3389/frym.2017.00023" target="_blank" rel="noffolow">74GB of information daily</a>), so getting into their line of sight is complicated. One of the best options for being visible is talking to people in their native language; that's why localization is necessary for nonprofit organizations' development and growth. 
______________
Read more about [how the fundraising platform WhyDonate accelerates its localization with Lingohub](/case-studies/whydonate).
______________
When talking about the nonprofit's presence on the web, 91% of them have a website, and <a href="https://www.nptechforgood.com/wp-content/uploads/2023/02/Nonprofit-Tech-for-Good-Report-Final2-2023.pdf" target="_blank" rel="noffolow">20%</a> have websites available in more than one language. The donors now are also entirely <a href="https://doublethedonation.com/nonprofit-fundraising-statistics/" target="_blank" rel="noffolow"> digitized </a>, with 63% preferring to give using a credit or debit card, 16% by email, 10% through Paypal, 5% via wire transfer, only 4% in cash, 1% through a digital wallet, and 1% using text-to-give. This data shows how the web is essential for nonprofits to get donations and proceed with their activity.

Attracting local donors and volunteers is a key target when the organization goes global, and localization provides this by the following factors:
- **Enhanced communication** as the organization offers clear and transparent messages for the audience;
- **Raised engagement** because of reflecting local customs, values, and norms;
- **Trust and rapport**, due to the same language, work both for donors and those seeking help.

To reach all these points, nonprofit organizations should have a clear[ localization strategy](/blog/how-to-build-an-effective-localization-strategy) and understand the habits and cultural nuances of the new regions. 

Essential components of the nonprofit localization


### 1. Not only website localization.

Translation and [localization of websites](/use-cases/web-localization) and applications is undoubtedly a high-priority task. However, other channels, such as social media, must also be considered.
The thing is that charity is an empathic and human-oriented activity that refers to human emotions, so social media is a much better option for talking "directly," showing stories, and communicating questions and suggestions. 

According to the latest <a href="https://backlinko.com/instagram-users" target="_blank" rel="noffolow"> estimates </a>, the average user from the USA spends 33.1 minutes on Instagram, 53.8 minutes on TikTok, and 34.1 minutes on Twitter. Using messages that resonate with audiences, nonprofits can represent their mission and involve additional users via this channel.


### 2. Transparency in everything

Ensure that your reports are localized per region. Allow donors and all interested in your activities to get transparent info in their native language to see how many initiatives were supported.

This transparency fosters trust and demonstrates responsibility, making it easier to understand the effectiveness of your programs and feel confident in their support.
By presenting data in the local language, you can highlight region-specific achievements and challenges, providing a more precise picture of your organization's regional impact. Such an approach can enhance donor engagement and help attract local volunteers and partners.


### 3. Legal and payment methods considerations

Besides keeping the translation and cultural adaptation high, nonprofits should address legal issues and provide payment methods that are familiar to users to ensure smooth operations. Here included:
- Compliance with the legal laws and requirements of each country in which the organization operates; 
- Compliance with the regional data protection and privacy rules; 
- Compliance with employment laws when hiring local staff and volunteers;
- Compliance with accounting and financial standards. These documents differ based on country; for example, <a href="https://www.gov.uk/government/publications/charities-sorp-2005" target="_blank" rel="noffolow"> SORP </a>in Great Britain, AcSB in Canada, or FASB in the USA;
- Providing the local payment methods that are popular and trusted in certain regions (e-wallets, apps, bank transfers, mobile payments, etc;)
- Implementing secure payment gateways that comply with local regulations and international security standards, such as <a href="https://www.pcisecuritystandards.org" target="_blank" rel="noffolow">PCI DSS</a>.

### 4. Localize your messages, not a text
Localization is not just a translation, so besides accurately translating the existing content, rethink the motivation and vision of your regional donors to stay on the same wave with them. Build your messages according to the audience's values and show respect.

One of the latest <a href="https://give.org/donor-trust-report" target="_blank" rel="noffolow">donor trust reports</a> highlighted the correlation between charities' support and how they represent diversity, equity, and inclusion (DEI.) For people, it is essential to help companies whose values ​​coincide with theirs. Thus, 34% of respondents from Canada and the USA said they would not donate to a charity that uses culturally insensitive images and language, and 17% would not donate if the charity's board lacks diversity.

## 5 reasons why Lingohub is the best option to support nonprofit organizations

Working with different industries, we understand how important it is for organizations to have tools specific to their unique needs. Besides high content quality requirements, nonprofits often face challenges such as limited budgets, diverse audiences, and constantly changing people in the projects (volunteers). Below are **five reasons** why Lingohub is a perfect fit for a nonprofit organization.

- **Cost-effectiveness and flexible pricing plans**. No matter how small or big your project is, you can find a suitable solution to meet your requirements. Lingohub provides CAT features to ALL pricing plans so you can have a high-level experience with any subscription.
- **Effortless collaboration for the localization teams**. Lingohub is where your entire team can easily communicate and synchronize their efforts. Our discussion tools allow consultation about any question that arises while the system provides full transparency of the project's progress.
- **Custom user roles**. With Lingohub, you can create your own custom roles and assign them to users. Hired new volunteers only for separate projects? This can be easily handled with our custom roles - you will provide access only to the needed part of the workspace. 
- **Tools that support consistency**. With Lingohub, you can create a style guide and term base that applies to all the projects within your workspace. These instruments ensure that your team members follow the same rules and suggestions.
- **Localization transparency**. No matter how many projects you have and the size of your team, Lingohub's platform empowers you to monitor progress and effortlessly receive detailed activity reports. Our platform provides cost and work reports and multiple logs, ensuring transparency in the localization process.

If you want more information about how Lingohub can support your nonprofit organization, schedule a quick [demo call](/demo) with our team, and let's grow together!


Interested in learning more about translation and localization in the nonprofit industry? Check out our article for more information!

Translation and localization in the nonprofit industry

We understand that every business is unique and requires tools to cover the pain points related to its specific needs. In addition to the industry, region, and other factors, one of the main differences that condition the business's needs is its size. 

Small, medium, and enterprise businesses seeking solutions with the same core functionality will look for different additional features as their essential requirements differ. So, valuable tips for one business segment wouldn't have the same value for another. In this article, we have chosen to delve into the specific challenges enterprises face during the localization process and how Lingohub, an enterprise translation management system, can address these issues in detail.


## Who are enterprises?

When we refer to an enterprise company, we imply a large organization with a complex management structure and infrastructure, with many employees (often) and departments. Such companies are usually international and have significant influence in their industry. 
Based on the information above, the main distinctive features of Enterprises are:
- Big amount of data;
- Complex and various integrations;
- A large number of employees and offices around the world;
- Multi-level management structure and complex business processes;
- High cost of errors;

These peculiarities create specific requirements for enterprise translation management systems when businesses decide to go global or already do so, as localization is a constant part of business growth. This tendency is especially pronounced in sectors such as b2c or b2b2c segments. For example, <a href="https://unbabel.com/wp-content/uploads/2023/07/global-trends-in-marketing-localization-2023-copy.pdf" target="_blank" rel="noffolow">84% of businesses</a> claim that localization significantly boosts revenue.

At the same time, almost a <a href="https://unbabel.com/wp-content/uploads/2023/07/global-trends-in-marketing-localization-2023-copy.pdf" target="_blank" rel="noffolow">quarter of the respondents</a> declare that translation quality is the biggest challenge during marketing content translation. The thing is that enterprise-level companies can have tens or even hundreds of thousands of pages that require translation, including specific user documentation, blogs, shop cards, etc. All this content must maintain high consistency and quality. Even a tiny error, such as a term translation mistake, can have a widespread impact across thousands of pages. And this is only one small example. Let's explore the question further and in detail.

## Top 3 enterprise translation challenges during localization


### 1. Security risks

The enterprise translation management requires a highly protected environment to save sensitive data and tools, allowing additional protection steps from the company side. Of course, this point is essential for all types of users, but big corporations have elevated risks like:

- **Significantly larger volumes of data and regulations**. The content, sensitive customer and partner information, financial data, and intellectual property are multiplied by various regional data protection laws and regulations. Thus, all new tools in the enterprise-level infrastructure should maintain the same high level of security.
- **Higher reputation damage**. The brand's popularity and its high recognition lead to higher reputation risks in case of any security incidents. A prominent public profile means that all media (including social media) will quickly share the failure, affecting customer trust and stock prices.
- **An enterprise is a more attractive target for cyberattacks**. The size of the enterprise, the sensitive data it stores, and the higher profit for scammers (both money and popularity) lead to more professional and persistent attacks on their infrastructure. 
- **Increased internal risks**. The broad and large employee base, which is geographically dispersed, leads to additional human error and insider threats.

The security challenges tend to grow, negatively affecting businesses. In 2023, the average data breach cost reached <a href="https://www.ibm.com/reports/data-breach" target="_blank" rel="noffolow">$4.45 million, which has increased by 15% over the last three years</a>. So, considering the protection abilities is the first step for organizations when looking for a TMS (translation management system).

### 2. Scaling challenge
Another vital requirement for enterprise localization services is unlimited scaling abilities. This condition is determined because of a few interconnected reasons:
- **High cost for rebuilding processes**. For large companies, frequently switching between applications is not cost-effective. Doing so would require hundreds of employees to spend time adapting to new applications, establishing new processes, and integrating them into existing systems.
- **Increased downtime**. Changes in tools and processes can also lead to significant downtime, affecting productivity and delaying time to market for business products and services. 

### 3. Sophisticated data management
Enterprise data translation means the dozens of file formats, translation teams, managers, different budgets per region, custom and built-in integrations with repositories, apps, etc., and all this data should be "at arm's length" and fully transparent, which is a challenge because of its volume. Otherwise, business may face the following problems:
- **Lost insights**. The lack of transparency caused by ineffective data management processes means that important information can be hidden, and data-driven decisions will negatively impact the localization strategy. 
- **Lost content consistency**. Supporting documentation, such as term bases or style guides, is critical to localization data management. Outdated or incorrect information in these documents can confuse the localization team, give customers the wrong impression, and destroy the brand identity. 
- **Failed processes and deadlines**. Planning content translation priority and implementation when working with large data is challenging. Just imagine that every day, the development team provides updates, changes outdated functionalities, and, in parallel, develops new features that should be already translated for release. Thus, keeping abreast and providing timely translation would be impossible without an enterprise translation system.

So, we moved on to the second part of this article, which shows how the right enterprise translation system can solve all the possible localization issues that enterprises face. 

## How can the enterprise translation management system support businesses?
When Lingohub was initially designed, and during each new update, we considered the importance of every user segment and their individual needs. Thus, our features and services can easily solve all the above-mentioned challenges. Let's go step by step.

### Solution 1. Security
To describe this question comprehensively, we need to split it into two parts: the built-in security and provided security tools.

The built-in [security](/security) includes Lingohub GDPR compliance, using highly protected and secure Amazon Web Services with their world-class data centers, 24/7/365 monitoring, backups, encryption, and more. The security page provides additional information about how we protect your data.

At the same time, we have a list of **security tools** focused on providing our users with additional security layouts:
- Enterprise SSO - that allows your team to authenticate to Lingohub projects through the company's existing credential provider. 
- SLA of 99,9% uptime guarantee - we can ensure the [stability](https://status.lingohub.com) of our system.
- Forced two-factor authentication (2FA)
- Custom roles and permissions allow the creation of user roles or provide entirely individual access. 
- Not changeable logs (audit, API, integrations) provide information about actions taken inside your Lingohub workspace. 
- Custom backups can be scheduled to keep all data safe.
- Support self-hosted repositories for companies running them on servers within a company. 


### Solution 2. Scalability
With Lingohub, you have no restrictions on the number of strings, users, projects, or languages. You can rest assured that if your project grows 2, 5, 10, or more times, you can still manage it with the same ease and convenience. This is possible primarily due to a well-organized workspace and support of more than 40 file formats.

An additional option that provides simple scalability is seamless integration with various repositories and apps. This eliminates the need for time-consuming manual tasks and reduces the burden on your team.


Moreover, we understand how difficult it can be for enterprises to switch between platforms; that's why we offer to deduct invoices from your previous TMS for the last 12 months against the costs on Lingohub for the first 12 months. We will guide you along your migration and help you transfer all your projects.


### Solution 3. Data management
The third main prop on which successful enterprise localization stays is transparent data management, regardless of content volume. Using Lingohub, with a few clicks, you can find any required information about your projects and manage all localization documentation. It's become possible because of the following features:
- Dashboards per project/branch and overview of progress per language.

- Work reports show what was done within the projects with the summary per user for the selected period.


- Cost reports and custom rates that allow for automatically generated transactions and provide specific rates for translators. 


- [Term base](/features/term-base) and [style guide](/features/style-guide) management just inside the app. These documents will be applied to the entire workspace, meaning any project will follow their predetermined rules. 
- Another part that will be extremely useful for companies with a lot of data is Lingohub's project and segment management abilities. Group projects, create labels to group text segments based on any needed criteria, use built-in statuses to control any localization stage, and fast overview the progress.


## To sum up

Choosing the localization management system for enterprises is a long and complex process that requires a deep market analysis to find the best solution, but no less important is to choose a solution that will provide value in the future, even if the company's requirements will change and grow. 

At Lingohub, we provide a high level of security, scalability, and data transparency for all our customers and are flexible for additional requirements that may arise. If you want to discuss your project with us - contact our team via sales@lingohub.com or book a [demo call](/demo), and let's grow together!  

Looking for the translation management system for enterprises? You are in the right place. Click to read more. 

How to choose the enterprise localization management system for businesses

Slang words are often used to communicate with a young audience or niche community. They can provide a specific emotional color for content, keeping the brand "on the same wavelength" with customers and highlighting the identity. Like any tool, slang in content creation should be used with extreme care, as it can attract or repel your audience. 

Based on <a href="https://www.statista.com/statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/" target="_blank" rel="noffolow">Statista's</a> research, the younger generation perceives slang in advertisements better, while this figure goes down from generation to generation. Take a look at the image below to see the correlation.

Also, when deciding to use slang in your company-level communication with users, you must consider that the slang vocabulary grows and changes quickly; it is often affected by the latest popular and viral trends, so something used a few years ago can be a "**cringe**" today. To provide you with the current wide-used slang words, our team prepared the list below with the context examples — add them to your vocabulary to make it "**lit**." 


---

## The popular British English slang

1. "**Aye up**, friends," you can say to friends in Yorkshire instead of general greetings.
2. "Let's go! There are **bare** people at this party tonight." This phrase doesn't mean you were invited to a naked party. In British slang, "bare" means "a lot of/very much."
3. "Pick up some meat and **bits and bobs** for dinner," you can ask, meaning buying meat and additional things for dinner. This phrase also implies different small tasks, random items, etc.
4. "**Blimey**! I can't believe we won!" This word is an old euphemism, like "gosh," but it is still used to describe extreme surprise (like "wow"). The younger generation can use it in the ironic sense.
5. "Take your **brolly** with you! It's going to rain soon." Yes, you understood right that the brolly is a slang word for an "umbrella."
6. "Our team hopes you are **chuffed** with this article!" We want to ensure you like it. Instead of its original "plump" in British slang, this word now means something delighted. 
7. "Make a short pause and **crack** on reading this article!" means proceed to read it as quickly as possible or with more effort. This phrase matches best with a situation when you need to describe that, after some pause, something was done very fast and effortlessly. 
8. If you want to say comfortable, pleasant, or satisfactory you can use the word "**cushty**" and the British people will easily understand what you meant. 
9. "What about a **cuppa**?" someone can ask you at 5 o'clock. As you know, tea is an important part of British culture, so don't refuse a cup of tea.
10. "We are pretty sure you are a **dab hand** in your area." This means we have no doubt you are a professional in your job. 
11. "Let's go for a quick **elevenses** of coffee and snacks before diving back into work." you can offer to your colleagues. Elevenses is a short break to drink with a small amount of food between breakfast and lunch.
12. "Winning this lottery was a complete **fluke**!" –  when you have unexpected luck, you can use the word "fluke" to describe it.  
13. "Once you integrated Lingohub into our development process, managing multilingual content became **hunky-dory**." This slang word describes the situation when all goes really well. 
14. "There was a bit of a **kerfuffle** in the translation, but everything turned out **jammy** in the end." In this sentence, the "kerfuffle" means some commotion or fuss, while "jammy" means something lucky or fortunate.
15. "This text is absolutely **lush**!" Use the word "lush" to confidently describe something delightful, indulgent, appealing, attractive, or even some extravagant experience.
16. "We were feeling **peckish**, so we stopped for a **nosh** at the cafe, and their homemade pastries were so **moreish**!" So, "peckish" is when you feel a little hungry, "nosh" describes some snacks or light meals, and we say "moreish" when the food is so delicious or satisfying that it makes you want to have more of it.
17. Remember Sheldon from 'The Big Bang Theory'? He's definitely a **sarky** person, always making sarcastic comments. 
18. "We hope you aren't **shattered** at this stage," our team would ask to ensure you aren't extremely tired or exhausted.
19. "Do you often **yak** for hours with friends?"- When you hear such a question, notice that "to yak" describes talking or chatting, especially uninterruptedly.
20. "Despite encountering **umpteen** challenges in your localization efforts, try Lingohub to streamline the workflow and improve efficiency significantly." The word "umpteen" means a huge number of things/actions/etc.

We hope you enjoyed this part and replenished your vocabulary with new phrases and words. But remember that English is a pluricentric language, meaning each region has its own language version and slang. When localizing your content to the USA, for instance, you should understand what slang is used in this particular region. Take a look at the provided examples.

---

## The popular American English slang

1. When you have a casual, informal conversation, you can describe it as a "**chit chat**."
2. Use the "**down to Earth**" expression to describe someone practical, realistic, humble, or grounded. "He stayed down to Earth, even after winning."
3. Dramatic or excessive behavior, when it is over-the-top and unnecessary, is described by the word "**extra**." For instance, "Instead of just buying a cake for the birthday, she bought ten cakes. That's seriously extra."
4. When someone suddenly ends all communication without explanation, the Americans use "**to ghost**." Example: Instead of discussing the issue, (he/she) chose to ghost, which means (he/she) ignores the calls and messages."
5. When you want to ask if the clothes really suit you, ask people **to keep it one hundred** (being completely honest). "Can you keep it one hundred with me and tell me if my outfit looks ok?."
6. Similar to the previous is the phrase - **no cap**. "We waited in line for hours, no cap!"
7. **Lit**. You already saw this word at the start of this article, and it means something awesome, amazing, or exciting.
8.Do you remember those advertisement jingles from childhood that keep spinning round and round in your head? They are **rent-free**, which in American slang means they occupy the mind without control.
9. If your product or service impresses or succeeds, generation Z can say, "Hey, this company **slays** the market." The "slay" conveys a sense of confidence and dominance in a particular context.
10. Are you someone's **stan**? This phrase can be used to ask if the person is a devoted fan of someone else.
11. Ask your audience to invite their **squad** to participate in your initiatives. "Squad" means a close-knit group of friends. 
12. When someone offers **to have some tea**, be ready to hear some scandals or intriguing details. "Spill the tea" or "have some tea," in slang, means gossiping and sharing the latest news.
13. **Vibe check**! It's often used humorously or lightheartedly to gauge how people are feeling or to check in on someone's emotional state.
14. When you want to say that someone's style is so "**dripping**" or "dripped out," use the following phrase: "He has a drip that turns heads."

In addition to slang words, there is a comprehensive list of abbreviations commonly used by today's generation. These words can be used effectively in advertisements when character count is limited.

**ASAP** - As Soon As Possible

**BID** - Break It Down

**FOMO** - Fear of Missing Out

**FWIW** - For What It's Worth

**HBU** - How About You?

**IRL** - In Real Life

**ICYMI** - In Case You Missed It

**JOMO** - Joy of Missing Out

**LOL** - Laughing Out Loud

**LMK** - Let Me Know

**MBN** - Must Be Nice

**TBH** - To Be Honest

**YOLO** - You Only Live Once

**YW** - You're Welcome

**WOM** - Word of Mouth


## Examples of outdated English slang
To get you additional information, we also collected examples of outdated slang that isn't widely used now, especially by new generations:

1. **Bee's knees** - Something excellent or outstanding.
2. **Buggin** - Acting irrationally or being upset.
3. **Copacetic** - Something in order or satisfactory.
4. **Cool cat** - A relaxed and elegant person.
5. **Dapper** - Neat and stylish (in appearance).
6. **Freaky-deaky** - Bizarre (in a playful context).
7. **Groovy** - Cool or fashionable.
8. **Pad** - Home or apartments.
9. **Peeps** - Friends or close associates.
10. **Rad** - Something awesome or cool.


We hope this article has given you some great ideas and a good understanding of popular English slang. Feel free to use it to make your content go viral.
See ya!



Slang words are an important part of communication. In this article, we overviewed the most often-used slang. 


Slang and abbreviations: 50 words to use 

LSPs, or language service providers, are organizations that nowadays offer various language services, such as translation, localization, adaptation, etc. But how did this big industry start, which stages has it taken, and what will we have in the predictable future? Our team decided to overview these questions and share the information with you. 

## The brief history of the LSPs development 

One of the most common examples of LSP is translation services. If we talk about them, the first mention of this process dates back to <a href="https://www.languageconnections.com/blog/history-of-translation/" target="_blank" rel="noffolow">2500 BC</a>, when people used clay tablets to translate symbols. At the same time, the most famous and earlier example of the document translation is the Old Testament, translated from Hebrew into Greek around the 3rd century BC. 

Up to Gutenberg's development of the printing press, the copying and translation of information were done manually by scribes and monastics. Then, the Protestant Reformation in the 16th and 17th centuries and the availability of the printing press pushed [translation history](/features/translation-history) forward. So, based on the available data, we can highlight three main stages of the LSP's industry development. 

**Stage 1 - Manual** - until the middle of the 20th century, before the first automated technologies came into the translation process. 

**Stage 2 - Pre-modern** - this era, which includes the time from the middle of the 20th to the first decade of the 21st century, includes the time from the first machine translation engines and computer-assisted tools (CAT) to the integration of the first neural technologies into language service provider (LSP) processes.

**Stage 3 - Modern** - it can be counted from the first neural engine development and distribution to today. The era of widely used neural machine translation tools is usually identified with the Google release 2016, which presented Google Neural Machine Translation to the public. Besides MT, additional AI trends and services took the stage. The current modern age of LSP will be reviewed in detail in the paragraph after this, as it requires deep diving. 


Technological development and the world's tendency to globalization imply continuous LSP development. According to the latest statistics, the industry increased from <a href="https://www.nimdzi.com/nimdzi-100-2023/" target="_blank" rel="noffolow">$64.7 billion in 2022 </a> to $69.3 billion in 2023, and it will continue to grow and predictably reach **$90.8 billion by 2027**. 

## Evolution for Language Service Providers (LSPs) 

As mentioned above, the LSP industry has made leaps from the 1950s to the present. In 1400 and 1600, or 1700, "translating services" meant similar approaches. However, the industry's processes and tasks have changed significantly in the last century — the technologies in 1950, 1980, and 2023 are entirely different, and the changes in the previous hundred years have been many times greater than in centuries before.

**Pre-2000s**

This was a time marked by a highly manual environment. Translations were done with paper-based workflows, requiring human involvement at every stage. These were times when Google Translate hadn't been launched yet, and less than <a href="https://www.internetworldstats.com/emarketing.htm" target="_blank" rel="noffolow">5%</a> of the world's population used the Internet. By the way, the industry already used the first translation management and CAT tools. 

**The early 2000s**

The industry is starting to transform digitally. The first cloud translation management systems are launching (the desktop-based ones were available from 1980), and new tools are evolving. The Internet and the translation industry are growing, and in the next ten years, the number of Internet users will increase by <a href="https://www.internetworldstats.com/emarketing.htm" target="_blank" rel="noffolow">six times</a>.

**2010s**

It is a transformation period focused on developing new technical capabilities and standardizing existing approaches. The industry has started effectively parsing and working with different file formats, allowing CAT and translation tools to apply to other industries and cases. This period is also characterized by the implementation of API, which facilitates text processing. At that time, the Agile methodology finally became a standard approach, and the LSP industry adapted to modern demands.
In 2015, <a href="https://www.iso.org/standard/59149.html" target="_blank" rel="noffolow">ISO 17100:2015</a> Translation Services-Requirements for Translation Services was launched, establishing the requirements for translation processes, resources, and conditions. 

**2016-2022**

This was a boom of neural networks, artificial intelligence, and automation in the LSP industry. To show you how the industry grew, let's look at NLP (natural language processing) development, which revenue increased from <a href="https://www.statista.com/statistics/607915/western-europe-natural-language-processing-market-revenues/" target="_blank" rel="noffolow">$50 million initially to over $350 million</a> by the end of the period.

Thanks to the Google release in 2016, machine translation with AI became a widely discussed topic. One year later, other tech companies like DeepL and Amazon (in 2017) also presented their solutions. By the way, we combine all three engines in the Lingohub machine translation tool to provide the most accurate result. 

At this stage, automation comes to the fore, and APIs and integrations become necessary parts of language providers' software. One of the reasons for such demand is the significant growth of the cloud solutions market (<a href="https://www.spendesk.com/blog/saas-statistics/" target="_blank" rel="noffolow">524%</a> from 2013 to 2023) and, as a result, the increased requirements for different SaaS service integrations. 

Additionally, the Internet covers more than <a href="https://www.internetworldstats.com/emarketing.htm" target="_blank" rel="noffolow">50%</a> of the world's population, erasing boundaries and increasing the importance of data security and confidentiality. In <a href="https://en.wikipedia.org/wiki/General_Data_Protection_Regulation" target="_blank" rel="noffolow"> 2016 </a>, Europe adopted the GDPR, and in <a href="https://www.eulerian.com/en/california-consumer-privacy-act" target="_blank" rel="noffolow"> 2018 </a>, the USA assumed the California Consumer Privacy Act (CCPA).
 
**2022- currently**

AI-driven translation models improved the accuracy of machine translations and allowed better generation of human-like text. The release of OpenAI's ChatGPT in late 2022 and its subsequent versions in 2023 have made AI a central topic in the tech and language services industries. 

Based on the new technologies, this era is a time of the following trends:
- [MTPE](/blog/how-to-effectively-count-the-translators-efforts-during-mtpe) (machine translation post-editing) become an effective approach for processes speeding up;
- Real-time translation of websites, UGC (user-generated content) and support communication, 
- AI paraphrasing and text producing.

## How can Lingohub support businesses?

When we talk about language service providers, we can mention a company that covers any of these tasks - translation, localization, proofreading, MTPE, copywriting, etc. Lingohub is not a classic LSP, as we provide a combination of a TMS (translation management system) and professional translation services. This statement means that with us, you can:
- Integrate the needed repositories and applications (CMS, help centers, etc.) to build a smooth and continuous localization/translation. 
- Use the AI pre-translating tool.
- Create custom workflows and simplify the entire process of content translation with CATs. 

At the same time, we offer experts who provide linguistic services like translation, proofreading, and machine translation post-editing. All these services can be managed from a single user interface, making it possible to handle all language-related tasks with one tool.

Choosing the best solution for your business can be challenging, and many questions can arise, so communication is always the best approach. Choose a suitable time for you to [book a demo](/demo) call with our team to discuss your requirements and needs. We are always ready to help. 


Language service providers are organizations that offer a wide range of language services. Our team overviewed the origins of this industry, the stages it has traversed, and what the future holds. 

The evolution of LSP (language sevice providers)

When starting work on the localization tasks, you may encounter many new phrases or words, such as L10n, i18n, or t9n, which may initially be confusing and require Google support to understand what they mean precisely. Then, you start working with localization tools, and your glossary of unknown words grows exponentially. 
Of course, after some time working in this area, the problem disappears, but we want to help all the pioneers and newbies by providing this localization and translation vocabulary. Find the most common terminology and Lingohub terms below, and share them with your team and new colleagues to maintain consistency through your communication and increase efficiency. 


## Localization and translation ABC 

### Agile localization
Agile localization is an approach that uses the agile methodology under the hood for translation and localization processes. With Agile, localization tasks are integrated into each sprint, and translators can work in parallel with the development team to speed up time to market. 
### API
API (Application Programming Interface) allows custom integration between different software to extend their existing abilities. [Lingohub API](https://docs.lingohub.com/api-docs/rest-api-v1/general) provides developers with flexible options to view and manage localization processes. 
### Back-translation
This is a method of quality assurance when the text is translated back to the original language to check the meaning's correctness. Back translation is widely used for prioritized and crucial content.
### Bidirectional language
It is a list of languages supporting right-to-left and left-to-right spellings, such as Arabic, Persian (Farsi), Urdu, Uyghur, etc. 
### Branching
It is a version control system that creates separate code lines for different features or actions during development to keep the main code clean. The Lingohub branching feature allows working directly with the individual branches and pulling and pushing changes without affecting others. 
 ### CAT tools 
This pool of computer-assisted translation tools supports translators during their tasks and focuses on speeding up and simplifying the entire process. The [CAT tools](/blog/top-cat-computer-assisted-translation-tools-in-2024-for-translation) term includes the following instruments: machine translation, translation memory, glossary, translation history, etc. 
### Context images
The UI screenshots allow translators to better understand where the specific text is placed. The Lingohub context images tool allows both manual and automatic screenshot uploading to provide a comprehensive understanding of the project's content. 
### Continuous localization
Continuous localization involves integrating localization with the development pipeline. This means that the translated content is updated and deployed simultaneously with new features or changes to the software.
### Discussions
Discussions are the Lingohub tool for communication about localization and its particular parts inside the application. The tool allows users to mention projects, segments, and teammates and add additional information for comprehensive communication and issues-solving.
### Encoding
Encoding is a process of converting data, typically from a human-readable to a machine-readable format or vice versa. Encoding allows characters from different languages to be readable for machines for further work with them.
### Fallback language
A fallback language is used when the needed language is unavailable or unsupported. With Lingohub, you can select the fallback language that will be used for the empty segments to avoid the situation when the new language version of your software is empty.
### G11n
G11n, or [globalization](/blog/what-is-localization), is the process of scaling a business and adapting it to users worldwide. Businesses that take this approach aim to influence the global market by considering internationalization and localization requirements. 
### Global standardization
Global standardization is a strategy for scaling and streamlining existing business approaches and products/services across different regions to maintain brand consistency.
### Glossary
A glossary or [term base](/features/term-base) is a database that collects information about company-related terms and their correct translation.
### Hosted text segments 
At Lingohub, the hosted text segments are the number of all text segments in the source language multiplied by the number of target languages. So, if you have 100 segments in the original language and want to translate them into 3 target languages, you will have 300 hosted segments.  
### i18n 
i18n, or internationalization, prepares software for future adaptation to new regions. i18n includes implementing Unicode encoding, formatting date/time measurement, etc., and externalizing content that needs to be translated from the source code.
### ISO code
ISO codes are standardized systems that represent countries' names (ISO 3166), languages (ISO 639), date and time formats (ISO 8601), etc., to ensure consistency during localization.
### JSON
[JSON](/integrations/json-localization) (JavaScript Object Notation) is a data format commonly used in localization to store and exchange data. Its advantages are that it is lightweight, structured, and human-readable. 
### Key
For translation management systems like Lingohub, a key is a unique identifier for the strings. Each string, in turn, references a corresponding text content. Take a look at the example below. The "welcome_message" will be a key for English and French translations in this file.

~~~
{
 "welcome_message": {
   "en": "Welcome to Lingohub!"
   "fr": "Bienvenue sur Lingohub!"
 }
}
~~~

### L10n 
L10n, or localization, is the process of adapting and customizing software to meet the region's specific linguistic, cultural, and technical needs. Localization includes adapting visual and textual content, transforming marketing campaigns, and restructuring other business processes. 
### Labels
Labels is a Lingohub tool that allows you to tag needed text segments with the appropriate color label to simplify their filtering and sorting. 
### Language code
Language code is an identifier defined commonly by ISO 639-1 (two-letter) and ISO 639-2 (three-letter) representing the language. Examples: ISO 639-1 "en"- English, "fr" - French; ISO 639-2 "eng"- English, "fra" - French.
### Locale
A locale is a set of parameters that define a particular region or country, such as language, date and time formats, measurement, currency, etc. To identify the locale identifiers, use the combination of country and language codes: "en_US" for English (United States) or "fr_FR" for French (France). 
### Localization management system
A Localization Management System (LMS) is a tool designed to automate, streamline, and comprehensively manage the localization process, including text translation, reporting, cost control, etc.  
### LTR language 
LTR is an abbreviation used to describe languages with left-to-right spelling directions. 
### Machine translation
Machine translation (MT) translates text using computer algorithms and artificial intelligence (AI) technologies without human intervention. 
### Multi-editor
The multi-editor tool is an instrument designed by Lingohub as a separate part of the context panel. It allows simultaneous translation/checking for different languages. With a multi-editor, a translator or manager can see and edit all the languages, which is extremely useful for identical changes (for example, changing untranslatable words such as proper names, etc.). 
### Multilingual SEO
Multilingual SEO is one of the directions for search engine optimization, which is focused on optimizing content/app store descriptions/URLs/meta information, etc., to improve rankings in search engine results for multiple languages and regions. 
### Neural machine translation (NMT)
NMT is the software for translating content based on neural networks, improving translation results. At Lingohub, we use a combination of neural translation engines like Google Translate, Amazon Translate, and DeepL to achieve the best results.  
### Over-the-air (OTA)
OTA is a technology that allows updates to be delivered to users' devices without physical connections. Lingohub provides a mobile SDK Over-The-Air (OTA) solution that allows you to update mobile apps without releasing a new version. With OTA, all changes, like translated text, UI elements, etc., will be delivered to users' devices over the air seamlessly and automatically.
### Placeholder
Placeholders are characters that represent the variable with dynamic content like figures, metadata, interactive elements, etc. During localization, placeholders "keep the space" for future content, which will be placed programmatically. 
### Post-editing
Post-editing is one translation approach that implies editing the machine translation results instead of translating texts from scratch. The [MTPE](/blog/how-to-effectively-count-the-translators-efforts-during-mtpe) (machine translation post-editing) is a time-saving method widely used in the industry. In turn, we at Lingohub provide the AI pre-translation, allowing easy post-editing implementation in your processes. 
### Pseudo-localization
Pseudo-localization is a testing approach that imitates the localization process to quickly understand potential issues with a new language. The original text can be replaced with fake content, such as special language characters or lengthening strings. 
### Quality checks
Lingohub quality checks is a feature designed to "catch" common mistakes in the content, such as issues with terms usage, placeholders, HTML tags, double-spacing, segment length, etc. It saves enormous time by early detection of some kinds of mistakes. 
### Resource file
Resource files contain text strings, images, configuration data, and other content that requires localization. Resource files allow separate content from code, making updating, translating, and maintaining localized versions easier.
### RTL language 
RTL is an abbreviation that describes languages with right-to-left spelling directions, such as Arabic, Hebrew, and Persian. 
### Source language
Source language is an original language from which the translation is made (will be made.)
### Style guide
A [style guide](/features/style-guide) is a set of standards and recommendations for communicating with business audiences, the tone of voice required for these communications, and the use of certain words, versions of pluricentric languages, expressions, etc. Style guides support consistency in all business-related content. 
### Target language 
Target is a language into which the translation is made.
### Text segment
A text segment is a unit of text associated with a key. Depending on the key, it can contain one word or a long sentence or paragraph.
### Transcreation
[Transcreation](/blog/the-importance-of-transcreation-in-localization) is a translation approach in which the creative part is higher than a literal translation. It is often used for slogans, CTRs, and other highly creative content adaptations to the local market.
### Translation memory
[Translation memory](/features/translation-memory) (TM) is a database or repository that stores previously translated text segments for future use. Lingohub translation memory offers two options: file-based translation memory when you can upload your ready translations, or virtual translation memory, which can train from the selected project(s.)
### Unicode
Unicode is a character encoding standard representing every character from every language using a unique numeric code point. It allows the creation of software that handles different languages without encoding issues.
### Visual localization
Visual localization is the adaptation of visual elements of software or other digital content to suit target audiences' linguistic, cultural, and regional preferences. Here, localization includes colors, icons, images, and logos. 
### Waterfall localization
A waterfall approach to managing the localization process involves completing each phase sequentially. Each phase must be completed before proceeding to the next, which can limit flexibility.
### Workflows
Lingohub workflows allow the creation of sequences for text segment processing. The workflow can include checking segments with quality checks, setting up the status, removing spaces, etc.
### XLIFF
XLIFF (XML Localization Interchange File Format) is an open standard XML-based format designed to exchange localization data and translation content between different tools and systems in the localization industry. The XLIFF advantage is keeping the file structure during translation and exchange.
### YAML
YAML - a human-readable data serialization format for configuration files, data exchange, and structured data representation. It is designed to be easily readable by humans and straightforward to parse by machines. 
### Zero-translation words
Zero-translation words are new words created in the target language using informal words from the source language.


The ABC for localization and translation provides descriptions of common terms to deepen your understanding of localization.  