Define how each language should sound, from tone and formality to grammar and vocabulary
Give translators and LINA the same writing rules before translation starts
Adapt writing rules to different audiences, content types, and language variants
Set the rules for how your product should sound
Define tone, audience, formality, grammar, and writing conventions for each language. Give translators and LINA the same rules to work from.
Language you can ship.
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One product can need more than one voice
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Set the audience
Define who the content is written for and choose the grammatical person that fits that audience.
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Define how to write
Set formality, vocabulary, voice, grammar, and other writing conventions for each language.
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Match rules to the content
Create guidance for UI copy, documentation, websites, marketing, and other content types.
What is a style guide?
A style guide defines how content should be written in each language. It can specify audience, grammatical person, vocabulary, formality, voice, formatting, and language-specific conventions. In LingoHub, these rules give translators and LINA shared guidance for producing consistent product language.
Who style guides are for
Start free trialFor managers
Define shared writing standards across projects and languages
Give new translators and LINA clear guidance from the start
Reduce review rounds caused by inconsistent style
For marketers
Keep product, website, and campaign language aligned
Define tone and formality for different audiences and markets
Give translators examples for brand-specific writing choices
For translators
See clear guidance for tone, formality, grammar, and vocabulary
Apply language and content-specific rules while translating
Use examples and instructions to make consistent writing choices
Define the writing rules for each language
Grammatical person
Choose first, second, or third person and define singular, plural, or gendered forms where needed.
Vocabulary
Define whether language should be everyday, technical, formal, fictional, slang, or another style that fits the content.
Formality
Set the appropriate level of formality for each audience, use case, and language.
Content type
Create specific guidance for UI copy, documentation, websites, marketing, social media, surveys, and other content.
Language-specific rules
Add guidance for grammar, regional conventions, and writing choices that apply to a specific language.
Voice
Define whether content should use active, passive, or flexible voice based on your writing standards.
Turn your writing rules into project guidance
Create the rules once, adapt them by language and content type, and give translators and LINA the guidance they need while working.
Define the foundation
Set your audience, tone, formality, vocabulary, voice, and other core writing preferences.
Add examples and instructions
Show translators and LINA how your writing rules apply to specific content and situations.
Adapt rules by language
Add language-specific guidance where markets require different grammar, conventions, or writing choices.
Language you can ship. Start localizing now.
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Glossary, translation memory, and QA on every string.
LINA drafts. Your team approves what matters.
The next release matches the last one.
Connect your style guide to the rest of your localization workflow
Everything you need to know about style guides in LingoHub
Got questions? We have the answers.
How can I customize style guides for different audiences and markets?
You can set specific formality levels and vocabulary types, like technical, slang, or formal, to match regional preferences. Create separate guides for content types such as UI or SEO to ensure every message is targeted correctly.
How do style guides improve efficiency for my localization team?
Centralizing tone eliminates repetitive QA revisions and reduces manual review workloads. This shared source of truth allows new contributors to ramp up quickly and ensures cleaner release cycles.
What linguistic details can I control to maintain a consistent brand voice with LingoHub?
Control precise parameters such as grammatical person, active or passive voice, and text complexity. These rules provide translators with the clarity needed to deliver high-quality, brand-aligned content across all markets.