The vision of
They have come a long way in the previous 6 years and Nika Kramžar,
1. Where did the initial idea for Chipolo come from? How did you decide to act on the idea?
The story about
Chipolo got its first funding through a Kickstarter campaign back in 2013. Why did you decide to try Kickstarter? What would you advise others who are considering a global audience?
There was a great idea about a product that will solve a problem almost everyone has. But there were no funds to actually execute the idea and push it to the market. Kickstarter was very popular back in 2013 and it was the perfect solution for us. If you have a great idea and you are looking for funds and some marketing push, Kickstarter or similar platforms are excellent. But nowadays you have to push even harder because there are so many products on the crowdfunding platforms, that you have to break through the noise there.
If you have a great idea and you are looking for funds and some marketing push, Kickstarter or similar platforms are excellent. But nowadays you have to push even harder because there are so many products on the crowdfunding platforms, that you have to break through the noise there.Nika Kramžar, Chipolo CMO
Chipolo comes in 3 shapes at the moment: Card, Classic and Plus. They all connect to the Chipolo app. What was the biggest challenge in optimizing the app to specific markets?
The greatest challenge was of course localisation in terms of language. We had to find a good solution that would work well with our development flow. It’s not just translating the app to a different language and end of story. We are constantly developing our app, do optimisations, fixes, which means we regularly add a few lines of text, and every time we have to take care of all the translations as well.
4. In addition, it is possible to introduce
user’s device to Google Assistant and Amazon’s Alexa. There’s also an option to use Chipolo as a shutter button. Why did you decide to include these features?
The selfie button came out of fun. We thought ok, Chipolo helps you find your belongings and your phone. Could it also do something more fun? One of the team members suggested the selfie button, because there is usually a problem with group selfies – it’s hard to capture the whole group just by holding the phone in your hand. And selfie sticks are really awkward. So we came up with an idea that Chipolo could also be a remote shutter for your phone’s camera. Because you always have it on your keys and you usually have your keys with you, so it’s a very convenient solution.
And about the Google Assistant and Amazon Alexa – assistants are becoming very popular all over the world. It’s a trend that now everything works with home assistants, so it was the only logical thing for us to do. Follow what users are doing and enable them to use Chipolo in this way as well.
5. Since the Kickstarter campaign in 2013,
Chipolo has grown a lot. What is your team working on at the moment?
Currently we are working on two new products. One is Chipolo DOT – our strongest Bluetooth tracker. With Chipolo DOT we are bringing our users what they told us they want – a louder, longer lasting tracker, with replaceable battery and a light that will make it easier to find things even in the dark.
The other one is Chipolo GO, a new generation LTE tracker, awarded with CES innovation award 2019. Chipolo GO will solve the problem of lost belongings, it won’t have a limited range like Bluetooth trackers do – you will be able to track your most valuable belongings like car, bicycle, expensive equipment, luggage at any time and place. It’s the next step from GPS tracker, because it uses 4 different technologies for tracking (GPS, LTE, Bluetooth and WI-FI), which enables seamless experience for the user.
Chipolo community helps users find lost items even when their item is out of range. Could you tell us more on how you connect people all over the world and why is it important for Chipolo?
7. Chipolo is available in more than 200 countries. How important was localization for your expansion? Which countries are you planning on expanding to next and why?
To make the best possible experience for the user, localization is extremely important. In this way he can interact with the app in his language. We are present in 200 countries but our app is currently available in 7 languages. We are constantly working on localisations and we cover the biggest markets for us.
8. How did LingoHub help you get where you are now? What is your favorite LingoHub feature?
LingoHub helped us and is still helping us to manage the
Images courtesy of Chipolo