Opening new markets throught localization
When growing your business, whether it is an expansion to multiple markets, or your launch in the first new market, localization is at the core of the process. Opening new markets through localization is basically the new normal for web and software companies. However, it is imperative to keep a strategic vision of market expansion. Many aspects come together that determine success or failure, let me point our three of the most essential of those.
We recently partnered up with the Berlin-based Openers, offering consulting, PR, social media, events, branding and strategy for companies out to conquer new markets. They have among other things organized the Tech Open Air confestival, and have brought such companies as Eventbrite to Germany. They are a great example of someone to rely on when embarking on the adventure of expanding your business.