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4 TED Talks to Convince You to Localize Now

Can the language we speak influence how and what we think? Moreover, in the sea of available information, how much information do we understand? And how does storytelling fire up our brains? These four Talks shine a light on the importance of localizing content. Why is connecting to customers in their own native language so powerful? How strong is the …

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Global Citizens: 4 inspiring TED Talks that will convince you to localize now

We cherry-picked amazing TED Talks by 4 global citizens who discuss identity in a globalized world, the importance of a universal language, and the divide and kinship that come from diversity. Could localization be the bridge between cultural identity and globalization? What does it mean to be a citizen of the world? Hugh Evans discusses the idea and responsibility of …

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Get inspired with these 4 TED talks on the evolution of languages

Where do all languages come from? What makes a language real? Why should we preserve traditional alphabets and why should we make up new words? Get your boost of inspiration and dive into the magical evolution of language with these four inspirational TED and TEDx Talks. Why are these 32 symbols found in ancient caves all over Europe? Genevieve von …

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Market Spotlight: Join the race for India’s app market

In the Market Spotlight series, we will research the opportunities and challenges of new, emerging and overlooked markets. We will mainly focus on app markets and how to win them over with your product. So far, we visited China and Brazil, and today, we take a look at the land of a thousand languages – India. India – a galaxy …

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Why Your Translations Can’t Yet be Fully Automated

This guest blog post has been brought to you by Kayleigh Alexandra from MicroStartups. There’s no denying that the rise of automation has achieved some incredible things. It’s similarly inarguable that machine learning in the translation field is making major strides. For example, semantic mapping is already widely in use and there is every chance that the coming years will …

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Market Spotlight: Do you have what it takes to make it in Brazil?

What is Market Spotlight series all about? In the Market Spotlight series, we research new, emerging and overlooked markets. Our first post in the series was about China and the opportunities its market offers to app developers. Now, we turn our spotlight on the land of football, carnivals and the home of the Amazon. Welcome to Brazil. Get in line …

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Market Spotlight: Why China is already the Next Big Thing

Our new blog series: Market Spotlight In the Market Spotlight series, we will research the opportunities and challenges of new, emerging and overlooked markets. We will mainly focus on app markets and how to win them over with your product. Our first post in the series will shed a light on China. The puzzle: Where is that Chinese localization? The Chinese …