Marina Katić Industry Updates 0 Comments

Market Spotlight: Do you have what it takes to make it in Brazil?

What is Market Spotlight series all about? In the Market Spotlight series, we research new, emerging and overlooked markets. Our first post in the series was about China and the opportunities its market offers to app developers. Now, we turn our spotlight on the land of football, carnivals and the home of the Amazon. Welcome to Brazil. Get in line …

lingohub.com mobile app localization

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 3 Comments

Translating for Technology – 5 Localization Trends in 2013

We believe there is an air of optimism noticeable in the translation world. It has to do with how multilingualism is gaining momentum across the globe, fueled by the web and the increasing number of applications in people’s daily lives that are global, and used by everyone, in their native languages. The great thing is that professional localization for multilingual, …

Localization & Translation of colors culture symbols and context, lingohub.com

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 4 Comments

Colors and culture in software and app localization

When we blogged about colors a few months back, we knew we were touching upon a very important topic in localization and cultural awareness, but it turned out to be our most successful blog posts so far. What do colors mean in different contexts? Do connotations change from culture to culture (hint: they do)? Will I have to adapt my …

localisation

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 1 Comment

Rolling back the race to the bottom in commercial translation

In a very interesting blog post, Kevin Lossner correctly addresses a very central aspect of the translation business today. He laments a downward spiral in quality – he calls it “a race to the bottom” – on many translation jobs portals and the less successful attempts at providing yet another of that kind to fix what’s wrong. We recommend you …