Marina Katić Industry Updates 0 Comments

Global Citizens: 4 inspiring TED Talks that will convince you to localize now

We cherry-picked amazing TED Talks by 4 global citizens who discuss identity in a globalized world, the importance of a universal language, and the divide and kinship that come from diversity. Could localization be the bridge between cultural identity and globalization? What does it mean to be a citizen of the world? Hugh Evans discusses the idea and responsibility of …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 0 Comments

2014 internet trends report: Main takeaways for localization

The analysts at Kleiner Perkins have published their latest report on internet trends 2014. Mary Meeker has compiled a set of really impressive and insightful numbers that guide business decision makers and strategists. Flipping through the slides, I wanted to pick out those I found most relevant to those considering international strategies for their products. First of, we notice that …

resx

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Development 1 Comment

Internationalization (i18n) in .NET MVC (resx)

How i18n works in .NET/MVC: If you are creating a .NET/MVC application with multilingual users you would certainly want to localize your content. In this post we will give an overview of how that can be achieved while developing in .NET. .NET provides us with components to support i18n out of the box with the following features: It can display contents …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 5 Comments

The Meaning of Colors

Everything was perfect. The website design was flawless, the mobile apps worked to perfection, and the international launch went without a hitch. Everything went according to meticulously laid plans, nearly every detail gone over by everyone from QA to upper management. Then phone calls and e-mails started pouring in. Customers from around the world were upset, indignant, some were downright …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 0 Comments

The Importance of Formal vs Informal Speech in Web and Mobile Software

When developing applications for the web, software as a service and even on mobile devices. It is extremely important to apply the correct localization attributes of language in product releases. Of course there are many internationalization (i18n) and localization (l10n) rules and best practices, however without an experienced translation expert the task can be daunting. Traditionally only large scale development …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 0 Comments

Translation versus Localization: don’t be a wax tadpole

Did you know that Coca-Cola in Chinese means “bite the wax tadpole”? Or at least it did in 1928, when Coca-Cola entered the Chinese market. The Coca-Cola Company initially didn’t have a localized name. As a result, Chinese merchants translated their product’s name into Chinese characters that sounded like ‘ko-ka-ko-la‘, with the above amusing results. This tale illustrates the perils …

localisation

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 0 Comments

Reach all your customers with global localization

The opportunities of the global market make it imperative for software developers to consider software localization as soon as they begin development. Big software developers like Microsoft, Adobe and Cisco routinely release software that is ready for distribution globally, and so should you. Global localization should be your strategy, and it is easier than you think. When developers limit their …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Product Updates 1 Comment

Do you speak UTF-8?

“ @ mperham : You have a problem, your data is in latin1 so you think : ” I’ll convert to UTF8 !” Now you have � problems .” cc @ kingshy_g Everyone of us coders who dealt with encodings felt that pain, didn’t you? During my developers career I was quite lucky. Had to deal with encodings quite seldom. …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Product Updates 0 Comments

Do you speak Japanese?

Reasons for running multilingual websites As economic globalization has led to a global market, companies need to attract people from all over the world. Finding customers online may sound easy, but it’s not enough to simply offer products and services online. Internationally successful companies need to consider many other facts, too. One of them is communicating with clients in their …