Marina Katić Industry Updates 3 Comments

Market Spotlight: Why China is already the Next Big Thing

Our new blog series: Market Spotlight In the Market Spotlight series, we will research the opportunities and challenges of new, emerging and overlooked markets. We will mainly focus on app markets and how to win them over with your product. Our first post in the series will shed a light on China. The puzzle: Where is that Chinese localization? The Chinese …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 1 Comment

The business case for localizing apps for the Chinese market

China is huge, not just geographically or in terms of number of people, but especially in terms of business. The country’s impressive growth over the last few years has contributed to the rise of a new middle class, impressive advances in technology and living standards, and booming demand for consumer electronics and web services. For so-called “western” software companies, it …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 0 Comments

Translation versus Localization: don’t be a wax tadpole

Did you know that Coca-Cola in Chinese means “bite the wax tadpole”? Or at least it did in 1928, when Coca-Cola entered the Chinese market. The Coca-Cola Company initially didn’t have a localized name. As a result, Chinese merchants translated their product’s name into Chinese characters that sounded like ‘ko-ka-ko-la‘, with the above amusing results. This tale illustrates the perils …

CEO and founder of Lingohub. Envisioning a multilingual digital world. Email me if you have questions about how Lingohub can help you take your products global.

Helmut Industry Updates 0 Comments

Internet linguistics you didn’t know

As a software developer you know all about the costs of getting a product coded, maintained and marketed, but what you may not know is the importance of localization – let’s call this knowledge internet linguistics. Apps and mobile Web usage are the future of the Internet, and English is not the only language with a solid market share. High …